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The film is based, of course, on the bad novel by Sinclair Lewis.
It's a battle between the reasonable side of tent-pitching town-to-town wandering evangelical Christianity in the rural midwest and the ecstatic side with its tactics gleaned from sensational journalism, commercialism and the circus. Of course Jean Simmons (Sister Sharon Falconer) represents the reasonable side, and we root for her, for a while. Lancaster's Elmer Gantry is so alluring and exciting that even Sharon is willing to bring ecstasy into the show, and, predictably, the whole theological house of cards comes tumbling (or burns to the ground, to mix the metaphor and yet be more exact).
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But what city? It's Zenith, Ohio. In the world of Sinclair Lewis's ficton, I know from reading and teaching the novel Babbitt, Zenith is not the zenith of anything. It's still at heart a small town, only the town prominents put on airs of sophistication. And George Babbitt himself, who actually gave the name to false middle-class modernity, becomes a somewhat major character in the story. Yikes. What a mess.
Feelings and attitudes toward Elmer's modern American theology are so confused by the end that it's no wonder we had to light absolutely everything on fire, stand up from the ashes, and walk out of town in the final scene. This, I suppose, is 1960 trying to rewrite 1935 in such a way as to show the flaws in the wandering, dislocated way of American life while at the same time expressing the hope that the worst hucksters (but only the worst) wander away from our town when things go too far.
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